This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private.
Advances in National Brand and Private Label Marketing: Second International Conference, 2015 (Springer Proceedings in Business and Economics) book series pdf
Francisco J. Martínez-López ebooks downloads
Advances in National Brand and Private Label Marketing: Second International Conference, 2015 (Springer Proceedings in Business and Economics) books pdf online
Advances in National Brand and Private Label Marketing: Second International Conference, 2015 (Springer Proceedings in Business and Economics) read online
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